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Svendsen Sport Partner Platform is closing down


As previously announced, we will close the Svendsen Sport Partner Platform tonight, September 25 at 0:00am.


We will be back online on the 2. October 2023 with a new B2B merchant website.


In the meantime, please contact your local sales representative or customer service center to place orders.


See you back online soon.



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The Partner Platform

is the place to be!

You get it all in one place...

  • Tailored offers and discounts to suit your needs!

  • Limited online offers and campaigns!

  • All Svendsen Sport brands in one place!

  • All product information readily available!

  • Customer dashboard with orders, tracking, credit balance, etc...!

Want to be Partners?


If you are a fishing tackle retailer, e-commercer, or hyper market and do not yet have any of Svendsen Sports' awesome brands and products in your store, we would love to hear from you and explore the opportunity of doing business.



Svendsen Sport Brand Portfolio

For end consumers and non-partners...

About us


Svendsen Sport is today among the biggest suppliers of fishing tackle in Europe.



Svendsen Sport markets a wide range of products, like Savage Gear, Prologic, Scierra, Water Wolf, DAM, Quick and MADCAT in all European countries.



Behind Svendsen Sport’s success is a competent team of more than 180 employees as well as a wide spread network of competent and dedicated Pro-Staff and Product-Developers.



From the head office in Gadstrup near Copenhagen, an European distribution net is controlled which also includes sales and subsidiary companies in Sweden, Germany, Benelux, France, Norway, Poland, Czech Republic, Austria, Hungary, Italy, Croatia, USA and Great Britain. In the rest of the European countries, the company’s products are distributed through local agents.



To support our rapid organic growth, Svendsen Sport have decided to enter into a partnership with Maj Invest Equity. As a result of this decision, Maj Invest Equity has acquired 85% of the shares in Svendsen Sport A/S and the German associated company D.A.M. Manufaktur Int. GmbH.