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About us


Svendsen Sport is today among the biggest suppliers of fishing tackle in Europe.



Svendsen Sport markets a wide range of products, like Okuma, Ron Thompson, Scierra, Savage Gear, Prologic, Imax, Lenz Optics, Water Wolf, DAM, Quick, Effzett, MADCAT and MAD in all European countries



Behind Svendsen Sport’s success is a competent team of more than 180 employees as well as a wide spread network of competent and dedicated Pro-Staff and Product-Developers.



From the head office in Gadstrup near Copenhagen, an European distribution net is controlled which also includes sales and subsidiary companies in Sweden, Germany, Benelux, France, Norway, Poland, Czech Republic, Austria, Hungary, Italy, Croatia, USA and Great Britain. In the rest of the European countries, the company’s products are distributed through local agents.



To support our rapid organic growth, Svendsen Sport have decided to enter into a partnership with Maj Invest Equity. As a result of this decision, Maj Invest Equity has acquired 85% of the shares in Svendsen Sport A/S and the German associated company D.A.M. Manufaktur Int. GmbH.

GDPR & Cookie policy


Our GDPR policy and Cookie declaration explains how our organization uses the personal data we collect from you when you use our website.