A true house of innovation
Innovation is in our DNA at Svendsen Sport. We don’t just make fishing tackle products; we push the boundaries to bring our fishing family new and smarter ways to enjoy their pastime. Our pioneering products have set new standards in every discipline of the sport. Examples include the invention of 3D scan technology and Line Thru designs on Savage Gear lures, the WaterWolf HD underwater camera, Prologic’s high-spec Fulcrum bite alarms, the fast-growing Savage Gear saltwater collection of unique lures and rods, and the MADCAT A-STATIC catfishing range. As proof of our innovative culture, since 2010 Svendsen Sport brands have been recognised with more than 40 international awards at two of the industry’s biggest trade events, ICAST and EFTTEX.
Svendsen Sport is not only an innovator in product development but also in digital communication. Our brands are consistently spearheading new ways to connect with anglers, resulting in more than 4,000,000 followers on social media. We have also transformed how we interact with trade customers with the introduction of an online partner platform. We are never content with the present; we are always looking for how we can improve things for the future.